Audio By Carbonatix
Denver Water is relying on humor — very dry humor — to convince customers to conserve and “Use Only What You Need.” And the campaign seems to be working. According to Denver Water, customers are on track with Tap+Smart, the utility’s program to reduce water use by at least 22 percent by 2016 from 2001. Last year, according to a July 10 release, water use in 2007 was 20 percent lower than 2001 use levels.
Still, the Tap+Smart name has a stupid flaw: The name is so confusing that Denver Water feels compelled to explain it on every release with this trickle-down explanation: “The plus sign is not pronounced. ‘Tap Smart’ is the correct pronunciation.”
How smart is that? — Patricia Calhoun
When news happens, Westword is there —
Your support strengthens our coverage.
We’re aiming to raise $50,000 by December 31, so we can continue covering what matters most to this community. If Westword matters to you, please take action and contribute today, so when news happens, our reporters can be there.
