Visual Arts

Gimme Gimme Pillow Toast’s Tokyo Extreme Fashion Show: A Harajuku holiday

Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all...
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Andrew Novick and Janene Hurst, the stark raving mad brains behind Gimme Gimme Pillow Toast have taken monster steps up the ladder with their Japan-centric concern: The couple, who go on buying trips in Japan, opened and closed their Belmar store, vend at NDK and other cosplay meccas, throw all manner of Japan-pop parties and most recently, opened a pop-up store upstairs at Mod Livin’, which ended its magnificent run on Sunday. But not before they threw their most ambitious event yet: Saturday night’s Tokyo Extreme Fashion Show. We were there, and it was a blast: A pair of sweet cupcake-carrying Harajuku maids led the parade. Next up, model Liz McGuire does decora. Check out her awesome shoes! An oh-so-cute bear girl broke our fuzzy-wuzzy hearts. Kevin John Wesley busts his moves as a kigurumi Panda: And Andrew Novick does the same in his Gloomy Bear duds. A Ganguro girl with a tan to equal to John Boehner’s. Smile for the birdie… Her Ganguro boy followed. Is that Markham Maes? . The unisex suit-and-tie cosplay look: Swishy & sweet Brittany Chard: This model could’ve stepped straight out of that manga my daughter is reading… Goth-o-rama! Even Hello Kitty put in an appearance! Models and fans mingled afterward. Full-on Decora: It’s the accessories that count. Visual Kei Nerd glasses.

For a quick primer on some basics of Japanese pop fashion visit our Harajuku style guide.

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